How to tap new growth points and find the driving force and source of sustainable development has become the first problem faced by the retail industry in the era of stock competition. At this time, people's eyes focus on commodities. Yes, commodity power is the core competitiveness of retail formats. Who can have a positive insight into the potential consumer demand that consumers are not satisfied, and based on this, continuously upgrade the products, ensure the quality and improve the product strength, who can really laugh at the end.
In 2019, Costco entered China. In the first battle, it taught local retail enterprises a lesson with gorgeous sales data and crazy queues. Costco is located in a remote location, with trouble in and out, long waiting time for checkout, general environment and poor experience. Even so, consumers still flock to Costco. This is the charm of commodities. Costco's ability to select products is strong, needless to say, the products it selects or develops for customers, customers do not need to select products without price comparison, just need to directly shopping cart. Commodity power is Costco's most powerful competitiveness and its widest moat.
To be sure, local retail enterprises have already strengthened their own commodity capacity building. Not only the leading enterprises in the industry, but also the "king of regions" of retailers have focused on commodities, constantly improving the quality of commodities, pursuing high cost performance, and paying more attention to the image of commodities and the social responsibility they bear. Not only pay attention to commodities, but also pay more attention to the "people" behind commodities.
Shen Shiquan, general manager of Xinyang West Asia, once said that the first thing to satisfy customers is to have good goods. Goods are the basis of retail enterprises. If there is no good goods, it is necessary to talk about services. Retail industry is a hard industry, but as long as hard work, serious work, there will be returns. To be an enterprise, we must make money. How to make money? It is natural for enterprises to make money with the improvement of employees' ability.
To Nanyang, Wan Delong is to Xuchang what fat Dong is to Xuchang. If you ask bandelung why it has been so successful? The answer is integrity plus high quality and low price goods. Wang Xianzhong, chairman of Nanyang wandelong, said that our business will be good only if our people want what they want, so that customers can buy satisfactory goods. If the enterprise wants to succeed, the boss's first point is to copy the people who are worried like himself. Jack Welch, who is known as "the world's first CEO", has a famous saying that when the salary is the highest, the cost is the lowest. Bandelon's compensation model has witnessed the boundless energy of employees.
In Handan, no one knows the food forest. For more than 20 years, the food forest has always regarded the quality of commodities as a top priority. Pastry is "fresh every day". It finds out that overdue commodities are highly rewarded, actively destroys them, and establishes a supermarket food inspection room Every move of the food forest shows the awe of commodities.