Today, the socialized mass production has redefined the commodity, and the commodity that can be sold on the market for a long time means that the brand, scale and standardization production are developed simultaneously, which is the base of modern commodity, otherwise, the production and marketing of commodity can not be realized in the fierce competition, and the social and economic benefits must be based on the productivity. What does this mean? First of all, if commodities are small and operate on a small scale, they are easily squeezed or even killed by high-profile mass brands.
Small and high-quality products should be promoted to commodities. If there is no ambition to win the "big" market, they may end up in obscurity or close their stores. It's a pity that many high-quality products can't find a "big" way and disappear. Under the epidemic situation, the vitality of commodities also appears. Some independent stores with small and famous products can even be said. In the past, it was not difficult to survive, but once there was an epidemic, they had to face the doom of bankruptcy.
And the head brands in the media are called miserable. Although there are performance decline, capital chain problems, and some stores are closed, they still have the energy to survive. It is also a business of high-quality goods, independent stores and enterprises with expansionary business ambitions, the final outcome is different. In front of the epidemic, "the skinny camel is bigger than the horse". Therefore, if there are high-quality products and they are commercialized for sale, they must have ambition to empower them, so as to establish their status in the society and their lasting vitality.
How to build a leap from high-quality products to socialized mass production?
There is a premise for socialized mass production of commodities, that is, the mass products produced must be supported by sufficient consumption power. Where does people's consumption power come from
1. XX goods can meet the needs of consumers in one or more aspects. In short, there are goods that can be sold, or the goods are enough to impress consumers, which is the first factor to achieve the consumption power of goods.
2. XX products are well-known / online Red brands. In various advertisements and promotions, people have planted grass unconsciously, which makes people have the impulse to consume.
3. XX products have moderate price, high cost performance and good reputation, which can generate brand trust and re purchase ideas.
4. XX products can be purchased through various and convenient channels and can be ordered anytime, anywhere. Therefore, the commodity power seems to be directly reflected in the consumption power. In fact, it is the excellent strength of the commodity itself and the effective publicity and promotion that play a role.
1. The strength of the commodity itself
The strength of the commodity itself refers to the quality and excellent experience of the commodity after it is polished from imperfect to applicable to consumers.
A good and cost-effective product can empower the whole store. For example, UNIQLO's fleece series, which is comfortable, soft and affordable, are very popular with consumers, and belong to the products that endow the entire UNIQLO store. Of course, the more excellent products in the store, the greater the empowerment, which is why UNIQLO has been committed to the research and development of new materials and clothing products.